Bridie Project

Marketing Mix

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Rock Music

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Organigramma KP ITA

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Birdie Project

The comment forum

Tourists connect with establishments

Tourists connect with locals

Tourists connect with tourists

Commect stream

Sign up for newsletter here

Mobile site

Our "homebase"

Connects users to our other platforms

Connect with establishments

Connect with customers

Promote each other

Pictures

Links to sites

Qantity Driven

Quick updates

Promo Codes

Deals

People can "like" our page

Access to city´s establishments

Thorough posts

Share others posts

Quality & Quantity based

Technology

Email

Cell phones

Internet

Social Media

Website

Twitter

Facebook

Clients

Potential Users

Related Business owner

Young families

Business man

Target User

Short term tourists

Vacationers

Seasonal tourists

Long term tourists

Extended stay visitors

International workers

Students

Ages (16-35)

Middle class

Restaurant & Bars

Easily accessible

Economic

Best deals

Typica Catalan/ Spanish

Competitors

Apps about Barcelona

Online Travel Agency

Online Travel Advisor

Yelp

Tripadvisor

Blogs/websites about Barcelona

Sign up on website

Information on all our platforms

Sent on weekly basis

Openings

News

Weekly updates

Bullets/ Small paragraphs

Ranked

Fun facts

Informative peices about establishments

Quality Driven

Government

Sector appealing to youth

Barcelona.cat

Up to date on events

Merging of locals and tourists

Tax exemptions

Subtopic

Work with Barcelona Turisme

Marketing

Locations

Attractions

Popular spots

Plaza Catalunya

Sagrada Familia

Park Guell

Bars

Train stations

Metro Stations

Airport

Schools

Promotions

Social Media "Share" discounts

Share (FB)

Repost (Instagram)

Retweet (twitter)

Discounts

Bars, Pubs, Clubs

Establish relationship

Management

Promoters

Happy hours

New Openings

Typical Catalan/Spanish

Fun themes

Accomodation

Flip Key

Air BnB

Describe different neighborhoods

Restaurants

Highlighes

Cons

Pros

Economic Hotels

Hostels

USP

Location

Based on price

Culture

Trips around the city

Segway tours

Bus tour deals

Free walking tours

Festivals

Food/Drink

Concerts

Music

Museums

Best times to visit

Exhibits

Free days

Free events

Montjuic Fountains

Flea Market

Local Festival

Spanish/Catalan

The Birdie Project is an initiative centered around providing extensive information on new restaurant and bar openings with a focus on Catalan and Spanish cuisine. It offers economic dining options, happy hours, and best deals, making it appealing to a wide range of visitors.