Cable television initially required consumers to pay for installation and monthly fees without offering their own programming. Public access channels allowed local content creation, leading to a mix of innovative and sarcastic shows.
Due to the easy access of satellite TV many new programs arose and old programs had to change. MTV used to show only music videos but they start to show non-music programs, as technology improved the more ideas came into fruition like pay-per-view, near-video-on-demand, and video-on-demand. Eventually local programming began to dwindle down, and interactive TV crashed down.
Narrow cast: a specific niche audience to broadcast to
Backyard satellite: Individuals would buy the large dishes used by cable TV systems and set them up in their backyards.
Direct broadcast satellite (DBS): A new program developed that went from satellite directly into homes
TV receive-only (TVRO): households allowed to own satellite dishes that received but didn't send programming.
Telco & the Future
For the future, as the internet becomes more and more popular TV is losing subscribers and must be able to adapt. There were even channels with too many things to adjust to. Eventually TV will become just a small role in our lives.
Telco's worked as a voice service connecting one individual with another wherever they are. However, because of this service, it was the perfect thing for TV. So eventually phone companies would start giving out packages with voice, internet, and TV.
Cable TV
Public access allowed people to show what they wanted. Of course people would use it sarcastically but there were the bright minds and innovators that would air amazing new things.
In October 1969, the FCC made it a rule that required all cable TV systems with 3,500 or more subscribers to start local programming. This then created public access.
Public Access: This brought about a different type of local programming known as public access.
Common Carrier: Cable companies picked up signals and brought them into homes with an installation fee, monthly payments, and no programming of their own
Early TV
MSO's would buy out companies that couldn't withstand during a freeze time adn make them apart of their station.
Multiple System Operators: Companies that owned a different amount of cable systems in different locations
Syndicated Exclusivity : When a local station is going to show a program or a rerun of one then the TV operator of the distant imported station must black out the program on their station for the entirety of the month
Distant signal importation allowed the people to watch other programs that were being aired far away, but because of this the local broadcasters would lose viewership.
Distant Signal Importation: Companies would carry the three network signal and import it to nearby communities
