カテゴリー 全て - emails - engagement - metrics - program

によって John Lavin 15年前.

167

Customer Life Stages

Customer engagement programs often categorize users based on their level of activity and interaction with the program. These stages include non-registered, activated, and deactivated customers.

Customer Life Stages

Customer Life Stages

Deactivated Customer

Deactivated
Client terms custom from program
Customer leaves program

Activated Customer

Engaged and Redeeming
Non Engaged but Redeeming
Engaged Non Redeeming
Goals
Engagement Score

Open email = 1 point

Number of opens X Points = total engaged

Contact Customer Service

Site Visits

Alot engaged

Medium engaged

Little engaged

Clicked Through

Time on Site

Filling Surveys

Playing games

Shopping

Category views

Merchandise

Jewelry

Sunglasses

Travel

Daily Deals

How Many Times

Traditional Login

eMails

Types of eMails

Promotional

Transactional

Click Through

Open emails

Non Engaged Non Redeeming
Metrics

Subtopic

Program Aquistion

Non Registered