EasyCar
Positioning Strategies
User Category
Our driver between the consumer
Benefits
Consumer can get the offer and promotion
Technology
Our service can access with mobile application or website
Competitive Position
Our service more faster, easy to use, cheap than the taxi
Market Research
Data analysis and distribution
Using online survey collect student data to provide a service what they need
Online Survey Research
Number of respondent: 62 people
Promotion
E-mail advertising
Will send the email to the user of our information
Sales promotion offers
Can incentives that facilitate the movement of products to the customer.
Festival Promotion
Promo Code
Direct marketing
Outgoing email
Text messages or Short Message Services (SMS)
Calling service
Personal Selling
Real time conversation between a driver and customer, face-to-face or by telephone
Place
Multimedia University(MMU) Malacca Campus
Agent
Help in buying and selling
Social Media
Communication and networking
Can using SMS and calling by phone
Social Media and E-mail
Can receive our information through E-mail
Price
Customer value segments
Can do a rating
Pricing differs by geographic area
Payment option
Cash payment by face to face
Payment by cell phone
Pricing strategies
Segmented Pricing
Pricing differs by geographic area, example like consumer want go Dataran Phlawan from MMU the price will be RM16~RM19, but the price of all consumer will be same
Everyone pays the same price for the same place, example from MMU go to Aeon Ayer Keroh the price is RM5
Product
Subtopic
Install application
Service
Software installation
Booking car
Strategic of Product Mix
New targeted market
Brand Name:
Easy to spell
Product Benefits
Distinactive
Easy to recall
Easy to say
Differentiation
Service differentiation
We use a reasonable price for all the place
Multimedia University(MMU) student can get the special promotion
Product innovation
This service only at Multimedia University Melaka Campus so student no need worry no enough driver
