In exam situations, it is crucial to focus on analysis and evaluation rather than merely describing the case or data. One should assess the significance of the information and apply it within the given context.
? Question the question. 2 main ways of doing this.
2) Identify key information (and be specific about what and why you need it) that is required before a full decision can be made.
1) Suggest that the firm does something different from that suggested (or indeed does something else first).
Pick one
If the question is not 2 sided identify the most significant factor/biggest problem/benefit etc
Apply to context what is happening/most important that is significant
Run
Short run versus long run issues (do this now, but this later)
Depends on
see above apply to context
Why might this not be true see above (Avoid will , definitely and MASSIVE )
Extent
Size or scope of the problem. How long will it last? How muct have interest rates actually changed
Weigh up
(the arguments in appear somewhat stronger given that x is likely to be the priority etc)
Of the data (not just who produced it [you are often told who] but is it for the exact same market product, is it out of date, does it really show what it seems to at first glance)
Remember
Don't describe big bits of the case/data analyse its significance.
Do not over simplify multinational businesses as this will not appear mature
You must explain any evaluation point and apply it!
Try to evaluate in your arguments and your conclusions.
Decision Tree Evaluation QVC REX (the online shopping bargain hound)
Risk
(the option with the best expected value might still be considered too risky)
Skills of workforce (high skill, low skill temps etc)
Paragraph Structure - Pete Beale The Taxi Driving Iguana Lover
In this case
In this case what is actually likely to happen
Likely?
Make mature judgements about the likelihood of a particular choice or outcome occurring remember little is certain but some things are more likely than others
Depends on..
What will determine whether or not the point is true
True?
Is the point you made true in all circumstances? Very view points are.
Therefore
Explain the implications of the points and why it is significant to the question
Because
Point
What applied point are you making that answers the exact question in some way
