によって Ricardo Olmus 16年前.
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Focus Group
Organizing and conducting focus groups involves several key steps and roles to ensure the process is effective and yields useful insights. It begins with defining clear, specific objectives and selecting a suitable sample based on various demographic and socio-economic factors.
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Focus Group Chairperson Participation Follow and finish the outline Balance participation Avoid Monopolization Everyone Guarantee the dialogue's flow Research company Prepare presentation Analyze and organize results Check and analyze every session Select the chairpersons Is in charge of the logistics Develop the outline Find the sample Development of polls Customer Define dialogue's outline Selection of the sample Sex, age, habits, occupation, industry, users, social- economical level, geography Define objectives Avoid multiples objectives Clear Specific Fundaments When Not to use it? Instead of quantitative Establishment of costs Too private topics Numbers are required When to use it? Generation of ideas Product's applications New concepts Stand out Publicity or Promotions What are they? Internet Focus Groups Telephone Person to person Pre-define characteristics Qualitative research
