Organizational change often involves significant restructuring and adaptation in various areas such as structure, technology, and people. Companies may implement new technologies to streamline processes and enhance efficiency.
Organizational Development: Mahindra used OD consultants for workflow planning.
Survey Feedback: HDFC ran employee engagement surveys pre and post-change.
Process Consultation: Deutsche Bank hired external experts for process audits.
Team Building: Mahindra created cross-functional teams to increase adaptability.
Intergroup Development: HDFC facilitated joint sessions across branches to align goals.
Lewin’s 3-Step Model
Change: HDFC migrated customer data to cloud systems.
Refreeze: Deutsche Bank embedded new values via revised HR policies.
Unfreeze: Mahindra held awareness sessions on why digital shift was needed
Three Phases of Change
Future State: Deutsche Bank aimed for full digital banking capabilities.
Transition State: Mahindra faced resistance when shifting to centralized operations
Current State: HDFC's legacy systems lacked mobile integration
Change Management Process
Reinforcing: Deutsche Bank reinforced cultural change through leadership training.
Managing: HDFC rolled out changes in phases, starting with key metros.
Preparing: Mahindra trained staff before launching new customer portal.
Forces for Change
Internal
SubtopicStrategy: Mahindra aligned with Mahindra Group’s global financial goals.
Workforce: HDFC implemented employee wellness programs post-COVID.
Equipment: Mahindra introduced new finance CRM tools for operations.
Attitudes: Deutsche Bank promoted ethical culture through values-based hiring.
External
Marketplace: HDFC adapted to fintech competition with mobile-first strategies.
Laws & Regulations: Deutsche Bank revamped compliance due to EU regulations.
Technology: Mahindra Ideal upgraded IT systems to serve rural clients better.
Labour Markets: HDFC introduced hybrid work models to attract talent.
Economic Changes: Deutsche Bank restructured globally after economic downturns.
Categories of Management Change
People
Deutsche Bank: Focused on rebuilding trust through staff reorientation and leadership reshuffle post-scandal.
Technology
HDFC: Launched paperless loan processes using AI-driven digital platforms.
Structure
Mahindra Ideal Finance: Integration with Mahindra Finance India led to restructuring regional leadership.