RoadworksPRO (see definition & purpose note)
DEFINITION:
a Registration environment for roadworks.org users (who are more likely to be or become monetisable prospects)
The drivers to do this are:
o Identify professional behaviour & users
o Simplify & de-clutter open view of roadworks.org
o Put certain datasets behind a firewall
o Enable customers to self manage their rights,privileges & subscription relationship & access support
o Leverage all the above to create leads, & revenue through upsell opportunities and better product development
Market research
Subscribers - what can we ask them?
roadworks.org usage - what can we ask open users?
Comms
Triggering messaging, reminders & then restrictions by times used
Timeline with other related messaging eg price increases etc
how to communicate positively
Apps
Roadspace mangement/e permitting
Buried assets
Data services - self help
EToN
TM
Signage extension
CM
Branding
RoadworksPRO - we ought to desist usage and use brand names internally as we would use externally
Product family
roadworks.org Pro
Analytics
Historic data
Eton Noticing
TM App
Signage App extension
Data services
CM App
roadworks.org Portal Lite
roadworks.org Portal Premium
Technology dependencies
Phase 2
e licencing
EToN notice development
e commerce /PAYG
Phase 1
Allow flexible # free accesses with messaging
PAYG in future - e commerce bridges to Hansa/SF?
Rights & Permissions - again Phase 1 might be simple and have no links to Hansa/SF - but where does data go for analysis?
Rights & Permissions - Links to apprppriate data layers and functionalities: Phase 1 simple -
Timeline for above drives everything else
Registration be one-off form and/or layered approach where you skim off more information at different times a la Starbucks
Issue of user authentication, automated means of distinguishing official IP addresses etc
Usage metrics
# roadworks publshed last 12 months : 2.6m (flattening as we rech 100% coverage)
elgin.org.uk visitors June 2015: 2,200
Detailed data usage analysis - go to https://www.google.com/analytics/web/?hl=en#report/content-event-events/a41178732w87322222p90636294/%3Fexplorer-table.plotKeys%3D%5B%5D%26_r.drilldown%3Danalytics.eventCategory%3ALayers/
Enquiries or look ups on roadworks,.org last 12 months - 10million plus (doubled within a year)
roadworks.org: 48% come direct; 27% referred (usually by LA websites); 23% via search engines
roadworks.org returning visitors 61%
roadworks.org mobile usage 29%
roadworks.org 5818 daily users June 2015
roadworks.org 96,438 users June 2015
UI design
Bruno time constraint
Elgin values - clean, uncluttered, intuitive
Pricing issues
Free to pay thresholds?
PAYG opportunities?
Utilities treated differently?
Mastermap access
Registration Added value (additonally paid for)
V6 search facility LAs free but Utilities pay?)
Deep link facillity
Historical works view
Mastermap
only in Apps?
Registration Added value - not additionally charged for (see Note)
CHOICES:
1. Free to anyone who registers?
2. Free only to Portal subscribers (LAs)?
3. Free INITIALLY to Utilities & others but with intention to monetise later?
Restored V6 search facility - free to LAs but Utilities charged?
Support: admin own account; live chat; FAQ & support blog
Copy grid coordinate of cursor location
Operational data digitisation tool (winter gritting routes, etc)
Operational data upload self service (forward planning schedules, traffic signals, etc)
Exclusive access to Planned works plus 4 (?) weeks
All present Operational layers
