カテゴリー 全て - marketing - surveys - timeline - objective

によって Nadina Barzeianu 2日前.

19

The Five W’s and H

Creating an effective content strategy involves understanding key factors about your audience and their needs. Identifying the primary beneficiaries of your content helps in tailoring your material to their preferences.

The Five W’s and H

The Five W's and H

How?

custom content marketing plan
different approaches for the various segments

Why?

Why does my customer want this content?
Why does my content matter?

Where?

Which marketing channel works best?

When?

Duration and sequence
When does my audience need the solution?
timeline

What?

externally
What’s the specific value of my content?
internally
define my objective

KPIs

Who?

buyer persona
interviews
surveys
Who will benefit the most from my content?