Water conservation
The topic revolves around understanding the perspectives of Singaporean youths, aged 15 to 24, on water conservation and the effectiveness of current campaigns. It highlights the low engagement of this demographic in water-saving efforts, attributed to a lack of awareness about initiatives like the "
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Water conservation Decision Problem Describe the views of Singapore youths, aged 15 to 24 years old, on the importance of water conservation. Hypothesis Singapore youths do not carry out much water conservation efforts due to the lack of awareness of the Make Every Drop Count campaign by PUB. Media Effectiveness Social media posts People can engage through shares, comments and likes Usage of influencers Higher exposure: E.g. Tiktok News articles High publicity Few thousand views Comments are turned off Lack engagement and feedback Main campaign Make Every Drop Count Ways to approach the problem: Low involvement of youths in water conservation campaigns/efforts Involve youths in unique campaign efforts More involvement with schools Challenges Games Give vouchers Through art Research terms Quantitative See how many youths feel the same way about water conservation Surveys Questionannaires Qualitative Understand the reasons as to why they feel the way they do about water conservation Interviews (face-to-face) Focus group discussions Angle of the topic Educate more youths on the importance of water conservation Encouraging more youths to participate in the campaign
