A business plan should encompass several critical elements to ensure the venture's success and sustainability. Financial projections based on historical data and realistic assumptions are essential for gauging the company'
Business Plan
14. Loan/Investment Proposal
Evaluation of risk of new venture
Timetable for implementing proposed plan - start-up date, milestones
Repayment schedule & Exit strategy
relevant back up data e.g. vendor estimates of cost
Purpose of Financing (detailed), amt requested
13. Projected Financial Statemetns
Help coy run biz more effectively & efficiently after start-up - vs target & maintain ctrl
Realistic Forecast; & Assumptions
Use Past operting data & published statistics - BS, IS, CF
Limited Assurance
Lenders judge coy's ability to pay back; Investor look for return
12. Plan of Operation
Existing leases & contracts
Form of Ownership
Steps taken to retain important staff
Organisation Chart - key jobs & qualification of ppl doin it
11. Description of Management Team
Education, work history, biz experience (success & failure)
Qualifications of Key directors, key shareholders
10. Competitor Analysis
Competitor's competitive edge
Key Competitors, their strength & weakness
Sources: customers, industry journals, sales literature
Competitor's market shares, products & strategies
Documenting Market Claims
Link btw Pricing, Preceived Quality, & Company Image
Distribution
Pricing
Location
Market size & trend
Advertising
Market research - surveys, demographic studies
Showing Customer Interest
sell at great Discount
Prototype of new pdt get writen testimonials from potential customers
Marketing Strategy
How to Define coy's Target Market
basis for Differentiation coy in cust's mind
Reason they buy, Cust's need & wants
size of potential cust in coy's trading area
where they live, work, shop?
Who's target customer?
Technique for identify potential target mkt
Narrow down the list of ppl to 1 or 2
list type of ppl who need those benefits
translate features into list of benefits
list all features of g & s
Target Market & its characteristics
Description of Firm's Product or Service
Production process, strategic raw materials, sources of supply, plant layout
Features of G & S; Benefit customer will receive from it
Summary of patents, trademarks, copyright to protect G & S
Product's position in Product life cycle
Product description - jargon-free style;
Overall product line
Business Strategy
Methods the coy use to satisfy key success factor e.g. well-trained sales force
How to set the biz apart from the competition
Business & Industry Profile
General Biz Goals & Objectives
Current economic conditions
Significant industry trends; Key success factors
Strategic issue: ease of mkt entry & exit, economies of scale, seasonal econ trends
Industry Data e.g. mkt size, growth trends, econ & competitive strength of major firm in industry
