Consumer
Maintenance
Creation/Intro
Satisfaction
Exchange
Call Of Duty
Promotion
Use of Celeberties
Trailers could be animated or real with CGI
eSports events
Raise awareness about the game
eSports events advertisements
Advertisements during eSports
Constant video advertising
Advertise for the new game in
current and older games
People start to talk
about them on different
platforms
- Twitch
- Youtube
- Social Media
These platforms
promote the game
Place
Online Stores (Launchers)
- Steam
- Blizzard
- Call Of Duty
Website
eSports location
change annually
eSports arenas
Any stores that sell video games
- Walmart
- EB Games
- Game Stop
- Costco
Price
2-3 Upgrades
$109.99 - $139.99
- Early access
- Season pass
- In-game currency
- In-game skins
- Other in-game "swag"
Only used to be base game
(no upgraded versions)
Base Game
$69.99 - $89.99
Includes the game
Product
New game released every year.
Every game includes some sort of
multiplayer, single player and survival
Community Challenges
Keeps the game
interesting
Older games
still receive
updates
eSports
Tickets to event
Listens to the
games community
Especially Youtubers
