Categories: All - income - urban - travel - quality

by Dosanjh Rajan 6 years ago

351

DINKS

A couple in their mid to late twenties, identified as DINKS (Double Income No Kids), resides in Vancouver, British Columbia. They earn a combined annual income between $200k and $300k, placing them in the medium to high-income class.

DINKS

DINKS (Double Income No kids)

Behavioural

High - some high brand loyalties would be Louis Vuitton, apple and whole foods.
Low - some low brand loyalties would be great value and low quality clothes
Usage
Light - Foods that are not all natural
Medium - Gym memberships - Laptops
Heavy - Iphones - Suit cases
Features desired in products would be for it to be high quality and long lasting.

Psycographrics

expense isn't a problem. This is because they can spend money on themselves rather then kids.
they really value the time they get to spend together and the free time they have.
Both are very outgoing and humble.
Some activities would consist of luxurious sports or more expensive sports.
Traveling together is one of their favourite things to do. they also enjoy watching sports games and eating out.
Very healthy active life style. Eat expensive good quality foods.
Subtopic

Demographics

completed post secondary, and both are working full time jobs.
Married
No kids but do have a dog
No specific ethnicity
200k - 300k combined yearly income. Medium to high class income
male and female
24 - 30 years old

Geographics

Urban area in a stress free environment
Oceanic weather, with warm summers and semi cold winters. also very rainy.
Vancouver, British Columbia.