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Channel Media Marketing

by Agustina Kadiani

Google Ads

What is your business proposal about?

Give it a name. Type it in.

Ad Rank

Quality Score (1-10)

Ekspektasi CTR

Ad Relevansi

Ad Rank = CPC bid * Quality Score

Campaigns Details

Change History

Jadwalkan iklan

Lokasi

Audiens

Asset / Extension

Location / Google my bisnis

Image

Promotion

Hari meredeka

natal

lebaran

Sturctured snippet

dan lainnya

Layanan

Merek

Jenis

Sitelink

Bisa di pasang di level Account, campaign atau ad group

Search Terms - iklan kita muncul di keywords mana saja

Auction insights - Lihat kompetitor

Rekomendasi Google

Bid Stratgey

Manual CPC

untuk awal beriklan

Target Impression

Max conversion value

Max Conversion

kalau sudah punya 300-1.0000 konversi per bulan

Max Clcik

Keywords

pencocokan

Close variant keywords

[sempit]

"frasa"

Luas

intent

transaksi

komersial

navigasi

informasi

Optimization

What do you know about the client's requirements?

Is your proposal in response to an inquiry?

Has there been provided a Request for Proposal (RFP) or other resources that you can work with?

If you have relevant materials in other files, you can attach them to this topic.

This section should not be included in the proposal.

Banyak Klik tapi tidak ada konversi (500 klik, konversi nol)

Web/Landing page

Apakah website sudah cepat, cek gtmetrix.com

Apakah cara order gampang?

Order flow

Tombol order mudah di akses

Apakah harga sudah kompetitif?

Copywriting/Content

Apakah landing page sudah menjawab keywords yg orang cari?

Search Term

Apakah iklan kita sudah mucul di keywords yang tepat atau transaksi?

Tidak

Masukan ke negative keywords

YA

Optimasi Landing page

Impression sedikit atau iklan jarang mucul

Naikan CPC bid 10-20%

CTR < 5%

Update Ads/Kalimat iklan

Quality Score kurang dari 7

exp. CTR

Tambah keywords yang mengundang klik Promo, Murah, Diskon, dll

ad relevansi

2. Tambahkan keywords search terms ke ads. Contoh: di ads parfum pria, tidak ada kata-kata minyak wangi pria

1. Cek "Search Term"

Landing Page

Below average

3. Kalau iklan muncul di keyword yang tidak relevan bisa di masukan ke negative keywords

2. Tambahkan keywords search term ke landing page Contoh: di web saya parfum pria, tidak ada kata-kata minyak wangi pria

1. Cek "Search Terms"

Reporting

Report

scheduled

Download

Metriks

Click

Impression Share

Top Absolute (Impr. Top Abs)

Impression Top (Impr. Top)

Quality Score

ROAS

Conversion Value

Cost Per Conversion (CPA)

Conversion Rate (CVR)

Conversion

Click Rate (CTR)

Average CPC (cost per click)

Impression

Custom Column

Segment

Attribution

Position-Based

Time Decay

Linear

First Click

Last Click

Atribution windows

Create Campaigns

Acknowledge disadvantages early and deal with them in your proposal.

Add a disadvantage

10. Publish campaigns

Review dulu, jika semua sudah benar baru aktifkan

Setelah di publish langsung paused dulu

9. Budget

Bid 500-1000

Mulai kecil 50rb/100rb per hari

8. Buat iklan

Landing page (yang sesuai dengan keywords)

Callout

Images

sitelink

Deskripsi

Judul Iklan

7. Ganti Nama ad group & masukan keywords yang sudah di riset sebelumnya

6. Lokasi Indonesia, Bahasa Semua

5. Networks = Pilih Search Networks saja

4. Bid Strategy = Manual CPC

Buat dulu pakai click atau konversi, setelah publish baru ganti ke manual CPC

3. Goal (web visit)

2. Tipe Campaign (Search)

1. Pilih Objective (Traffic, Sales)

Campaigns palnning

Struktur Campaign

Match up the solution with the issue or opportunity that you are addressing.

Add detail(s)

Ad

Ad Group

Grup isinya kumpulan keywords yg mirip

Campaign

Keywords Planning

Develop the key points of your proposed solution.

Add a note

informational, [pencocokan persis]

Keywords Transaksi, "Pencocokan Frasa"

Keywords Reserarch