Categorieën: Alle - cliente - estrategias - mercado - análisis

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Cómo Elaborar un Plan de Marketing

Elaborar un plan de marketing efectivo implica varios pasos esenciales que deben ser cuidadosamente considerados para alcanzar los objetivos deseados. En primer lugar, es fundamental entender la historia y las metas institucionales de la empresa, así como sus políticas y personal involucrado.

Cómo Elaborar un Plan de Marketing

UNIVERSIDAD DE PAMPLONA EDGAR FLOREZ HERNANDEZ PLAN DE MARKETING YAJAIRA PARALES TUTORA SAN JOSE DE CUCUTA 2020

Cómo Elaborar un Plan de Marketing

Use this mind map to make the most out of your travels.

Cliente

Plan the activities you want to enjoy and add details such as their pricing. See if you need any prior reservations for your chosen tours or activities.

Objetivos

Prior research is recommended on the specialties. However, you can always ask the locals what to try!

Largo
Mediano
Corto
Nicho de Mercado

List here all the tourist attractions you have on your bucket list.

Tourist attractions
Buyer

EMPRESA

Accommodation is an important part of your travel so make it easy by adding all the details here.

Personal

Add here detailed notes and explanations of how to get to the hotel. You can also upload a map in case your internet breaks down.

Name of the person who you've been in contact with regarding the reservations.

Name of contact person
Metas Institucionales

Adress of the hotel/hostel

Address of the hotel/hostel
Historia

Name of the hotel/hostel

Estrategias

It is important to know how to get from one place to another. The most important would be the flights and transportation to the hotel so that after a long journey, you won't need to worry about that.

Posicionamiento

To catch the flights you need to be on time for the train/bus (from home to airport or hotel to airport). Write down the departure and return time.

Return time
Departure time
Mercado
4 P
Uso de Plataforma

Add your flight info here and don't forget to mention the airport too so you will not miss it!

Subtopic

Estudio de Mercado para Implmentar Estrategias

Análisis del Mercado

It is essential to prepare before departure so you will have everything pre-organized and you can enjoy your vacation!

Situación
Sociales

Also, it is recommended to have some basic medication on you, e.g. painkiller, antiacid, etc.

Económicas

Don't forget your chargers for phone, toothbrush, camera etc.

Políticas

When packing, make sure you check the weather on your destination.

Competencia
DOFA
Ventas
Público
Conductual
Sociodemograficos