Categorieën: Alle - process - contact - expectations - support

door Frank Mrosk 18 jaren geleden

421

ContactProcessMap

The document describes a process map related to customer interactions and problem resolution, highlighting the steps involved and the challenges faced. It begins with the initiation of a request, which can arise from various triggers.

ContactProcessMap

First ContactProcess Map(othomoas@mit.edu)

I found this map in the web as a good example of a process.

I transfered the process into Mindomo to show, how a process can be builded in Mindomo.

OPEN

Definition: A {case|request for action|problem|need} springs into existence,

either through customer action or an external trigger.

o Customer issues vary from "trivial" to "substantive" (e.g. MIT-business-related

vs. listening to FM radio in Real Player)

o Expectations

o Each group deals with different sets of customers

o Customer Outreach

Customer TriageWho-to ContactDecision

Definition: The customer does triage; this can take the form of formal triage

and problem analysis, or be a simple who-to-contact decision based on

historical or other available date.

o Difficult for customers to triage; may misdirect themselves; frustration builds up

during this part of process

o Should the customer have to do triage at all?

o What makes a customer choose a particular avenue of support?

o How hard is Information Systems to navigate (i.e. who do I contact for what)?

o Customers build an affinity towards particular groups or people who have served

them well in the past

o Certain groups also proactively seek out certain customers

o Process is relationship-driven

o Willingness to hand off varies due to differing expectations around the results of

doing so

o Lack of formal expectations across teams and interfaces

Local DepartmentSupport
Contact with ISis made(Personal)

Definition: Contact with Information Systems is made; this contact may be

with a first-contact team or with someone in a first-contact role but outside

the formal first-contact teams.

o Customer sets own context, picks a contact to make

o Initial contact with I.S. is an area rife with improvement opportunities

o Some customers prefer non-interactive methods (email); in Athena Consulting

and Accounts, 95% electronic

o Some customers really want to talk to someone

o Electronic contact works better for I.S., as it forces more (up front) clarification

from the customer

o We are often not as available during off-hours (home users, students, etc.)

o Broad spectrum of customers and customer diversity demand diverse, parallel,

and efficient ways to contact IS

o Improvement opportunities exist in areas of: support technologies, consistency,

training

Classify

Definition: The case is classified into one of six (following) buckets; this is

currently often not a formal step in the process, but would benefit from being

a formal, explicit step.

o Reference (Request for information; status; solution to known and documented

problem)

o Customer was misdirected: Divert (give customer info; really sub-set of

Reference)

o Consulting / Real-Time

o Request for Action / Transaction / Resources

o Problem-Solving

o Referral / handoff (how do we define these terms?)

o Escalation

o A single request may move through multiple classification iterations

Clarify

ResearchProblem SolvingTroubleshooting

Proxy(open...close)

Deliver

Verify

Close

Refer(open...close)

Action

Reference

Definition: A type “Reference” case involves the lookup, retrieval, and

transmission of existing, managed information; it does not involve problem

solving or extensive research.

o Technology not integrated (Casetracker-KB link)

o No knowledge-base tool that includes all [knowledge]

o Problem Queue

o Tighter feedback loop between problem solving and reference

o First contact based on who you know

o Potential improvement opportunity: everyone does lookups/is able to do lookups

[in the knowledge base]

o "Lookups" can also mean getting info from another person (the knowledge in

people's heads

Contact with ISis made(Self Service)
KnowledgeManagement