ELIZABETH GONZÁLEZ GRANADA
Reingeniería de procesos
Plan de marketing digital
Área de mercadeo
Empresa: G Diseño & Comunicación
Type in the name of the multiple-perspectives text.
Example: Bridge to Terabithia by Katherine Paterson
Plan Estratégico
Identify an important issue from the text that is being presented from different angles. Type it in.
Example: Jesse's drawing talent.
Mejoramiento continuo
Proceso de
Coolhunting
Analizar
tendencias
Crear nuevas
estrategias
Innovación de
procesos
Revisar
constantemente
los procesos de
cada área e innovar
Filosofía Kaizen
Pequeñas
mejoras
diarias
Evaluar el nuevo proceso
Evaluar la
estrategia
por medio
de KPI de
marketing
Implementar el nuevo proceso
Decide on the fourth point of view
Type in the name of the last character whose perspective on the issue you are going to present.
Example: Leslie Burke, Jesse's new next-door neighbor, and best friend.
KPI
Crear una serie de
KPI de acuerdo al
objetivo planteado
N. seguidores
Alcance
Interacción
Compartidos
Guardados
Permanencia en
la página web
Tasa de Rebote
N. clics
Marketing por mensajería
Implementar
estrategia de
e-mail
Fidelización
Re-marketing
Crear un plan
de pauta digital
Medir la
estrategia
Segmentar con
herramientas
Crear un
plan de
contenido
mensual
Fortalecer el
posicionamiento
online
Generar una
reputación online
Incrementar
el número de
seguidores
Point of view
Type in a relevant quote that highlights the character's point of view. Try to follow a citation format: author's name, chapter, and page.
Example: I can't get the poetry of the trees,' he said. She nodded. Don't worry,' she said. You will someday. He believed her.' (Paterson, 4. 24)
Aumentar
posicionamiento
SEO
Crear artículos de
marketing, diseño,
branding, etc.
Implementar opción
de compra online
How is the viewpoint introduced in the story?
Choose an answer:
First person point of view - using the personal pronouns 'I' or 'we'Second person point of view - using the personal pronoun 'you'Third person point of view - using the third-person pronouns 'he', 'she' and 'they'Omniscient point of view - an all-seeing observer tells the story
Alimentar la web
constantemente
con el fin de actualizar
portafolio
Los clientes de otros
Países podrán hacer
pagos
Identificar procesos a rediseñar
Whose character does the third point of view belong to?
Type in his/her name.
Example: Mr. Aarons, Jesse's father.
Área de Marketing
What does the character think, say or do that suggests their perspective on the issue?
Type in a quote and try to maintain the citation format.
Example: 'He would like to show his drawings to his dad, but he didn't dare. (...) He'd thought his dad would be pleased. He wasn't. What are they teaching in that damn school? he had asked.' (Paterson, 2.8)
Redes sociales
Pauta en
Facebook ads
Nichos
Segmentación
Plan de
contenido
Contenido
de Valor
Página web
What kind of narration introduces the viewpoint?
Choose an answer:
First person point of view - using the personal pronouns 'I' or 'we'Second person point of view - using the personal pronoun 'you'Third person point of view - using the third-person pronouns 'he', 'she' and 'they'Omniscient point of view - an all-seeing observer tells the story
Pauta en
Google Ads
Posicionamiento
Pago
Blog
Posicionamiento
Orgánico
Análisis de procesos existentes
Decide on the second point of view
Name the character (it can either be the main character or one of the supporting characters) whose point of view you are presenting.
Example: Miss Edmunds, Jesse's music teacher.
Área Gerencial
Type in a quote that points out the character's position about the issue.
Try to follow a citation format: author's name, chapter, and page.
Example: 'She said he was unusually talented, and she hoped he wouldn't let anything discourage him.' (Paterson, 2. 8)
Área Operativa
Comunicación
Diseño
Área Comercial
Ventas
Servicio al
cliente
Marketing
Visión y Objetivos
Decide on the first point of view you are going to present.
Type in the name of the character (it can either be the main character or one of the supporting characters) whose point of view belongs to.
Example: Jesse Oliver Aarons, Jr., the main character of the novel, a fifth-grader living in a rural Southern area.
Objetivos
Restructuración de
procesos internos
empresariales
Establecer alianzas
estratégicas con
comunicadores
y estrategas
Generar mayor
visibilidad
en medios digitales
Fortalecer el plan de
marketing digital
Misión
Implementar la innovación
como un ADN empresarial,
por medio de un equipo de
trabajo idóneo y consolidado,
poder lograr el posicionamiento
esperado.
Visión
Type in a relevant quote that highlights the character's point of view towards
Plan Estratégico.
Try following a citation format: author's name, chapter, and page.
Example: 'Jesse drew the way some people drank whiskey. (...) Lord, he loved to draw. (...) When he was in first grade, he told his father that he wanted to be an artist when he grew up.' (Paterson, 2. 7)
En el 2025 queremos
convertirnos en una
empresa líder en el
Eje Cafetero, y por
medio de los canales
digitales, llegar a
muchas personas de
otros Países.
What type of narration introduces the viewpoint?
Choose an answer:
First person point of view - using the personal pronouns 'I' or 'we'Second person point of view - using the personal pronoun 'you'Third person point of view - using the third-person pronouns 'he', 'she' and 'they'Omniscient point of view - an all-seeing observer tells the story
