Importance of visual Merchandising

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chapter 1

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door Darren Smith

Augmented Reality and Education

door Gema Pizarro Jiménez

Process map Brainstormings

door Mindomo Team

Importance of visual Merchandising

Johana Velasquez Martinez.

The offer of electronic devices and devices has gone a step further and designed the so-called experience store formats

Allow customers to try products before buying them

it can have a very positive impact on Purchase intention as immersive technology is offered

Food retailers.

use sensory stimuli to create an attractive store feel

That's why bakery products, fresh flowers and fruits and vegetables are often placed at the entrance of the store.

Maintaining your commercial space should always be a priority.

offers the customer an exciting shopping experience.

Good merchandising makes the client look at an exhibitor, the lighting attracts him to an accessory, the signage arouses his curiosity and all together he awakens his desire to buy more

It is the visual presentation of the products in the store, followed by design and style that make the product stand out and conquer the consumer.

You must be in tune with the brand image you want to project.

the shop windows

They are of special importance because it is what customers see first

Good visual marketing will attract customers within the store,

The exhibition must be simple but informative and in accordance with the store's offer.