The concept of influence encompasses the ability to affect actions, behaviors, and opinions. In the modern era, influence is increasingly driven by staying updated with current events and leveraging the global reach of the internet.
Influence - the capacity or power of persons orthings to be a compelling force onor produce effects on the actions, behavior, opinions,etc.
Old Influencers
Radio
News Paper/Books
Television
Outdoor Print/Ads
New influence drives the market bykeeping up with relevant events. Thereopinions, news,and information from individualsall over the world.Influencers on the internet have voices of the new media stream. Some have thousands of followers and can really make buzz aboutanything they talk about.Social awareness has prospered greatly. People can communicatein so many different way about anything thats happening, polotics, news,corporations, health, food, etc...Industries have really gotten to influence people in different ways.Social networking websites like Twitter, YouTube, Facebook have given the peoplea voice. Consumer behavior has changed because of all this, people now get influencedmore in these ways because it is current in the times.