Focused on visitors (independent leisure activities) and tourists (including accommodation)
Focused on national & international market
La Segarra Experience
STAKEHOLDERS BY EXPERIENCES
Yougurts guided tours- Pastoret
Plomes d'Àngel pastries
Antiga Casa Magí embotits catalans
Castles Guided Tour
Show cooking- Hostal Palouet
Local shops
Carbonell Liquors la Segarra
Guided tour: Castles of la Segarra- Consell Comarcal la Segarra
Food elaboratin tours- Antiga Casa Magi
Yougurts guided tours-Pastoret
Horse Riding-Cal Perelló
Nature tours-Sikarra Nostra
Wine tours-Celler Comalats
Restaurants
Restaurant Hostal Palouet
Restaurant Antic Forn Cervera
Hostal Palouet
Activities
Learning how to make bread- Torà Antic Forn de Pa
Visiting the farm- Antiga Casa Magí
Horse riding- Cal Perelló
Sikarra Nostra
Walking tours
Educational workshops
Cal Perelló
Casa Martí
TARGET
Senior experience
Focused on senior people
To promote cultural and gastronomical experiences
(Taking into account accessible tourists attractions)
Focused on going to local shops to buy local products. (licoreria, casa magí...)
Romantic experience
Focused on couples
To promote relaxed experiences
Accommodation
Gastronomical experiences offered by the accommodation
Including accommodation with spa and activities offered by the accommodation: horseback riding...
Young experience
Focused on groups of friends
To promote active experiences
Culture
Cultural heritage
Gastronomy
Food
To visit local shops
To do guided tours in enterprises related to gastronomy (pastoret,cellars...)
To live restaurant experiences
To do show cooking experience
Wine & Liquours
Nature
Family experience
Focused on families with children
To interact with nature
To do activities outdoors
To learn gastronomic traditions
PROBLEMS of La Segarra
Difficulties to look for information related to tourist attractions (restaurants, accommodation, heritage,...)(online)
No tourist information office of the region (offline)
More visitants than tourists
Not able to recieve international tourism
No added value to La Segarra strenghts
Not enough promotion
Little tourim investment
Bad online positioning
Low cooperation between stakeholders
VALUES
Local partnership
Cooperation
Governance
Economical, social and environmental sustainability in all our activities
HOW TO GET STARTED
Presentation of our project to Consell Comarcal, companies choosen and Agència Catalana de Turisme
Evaluate the possible risks (economical, social etc)
Look for grants, investors and possible external financing.
Involvement and support from the City Council and the Generalitat
Make aware to local companies of the benefits being part in our project.
SOLUTION: LA SEGARRA EXPERIENCE
GOALS
To create a profitable and viable project
To integrate the cooperation of all the stakeholders
To be a good example of sustainable destination
To help local business
To increase tje number of visitors in La Segarra
To increase the number of tourists in La Segarra
To promote the region of La Segarra though tourism
To commercialize local activities related to gastronomy, culture and nature
