PROPIEDAD INTELECTUAL EN EN EL PERÚ
Type in the name of your organization and press Enter.
NOTICIAS 12/06/19
The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
IMPLICA RETOS:
1.-Sería necesario definir la receta oficial para cada preparación. 2.-Ante el incumplimiento de la receta oficial, los productos no formarían parte de este rubro. 3.-Corresponde darles un reconocimiento, definición y documentación como a cualquier expresión cultural tradicional en el Perú.
What campaigns are you planning to publicize your product or service? Examples include:
- Press releases
- Special offers
- A promotional series of advertisements
- A launch event or open day
- A competition or prize draw
ESPECIALIDAD TRADICIONAL GARANTIZADA
Para proteger el arte culinario nacional, como objetos de propiedad intelectual.
List the ways that you can reach your market segments. Examples include:
- Retail locations, your own or others
- Direct sales representatives
- Online presence
- Email, SMS and telephone calling
- Newsletters and leaflets
- Social media and word of mouth
- Shows and exhibitions
- Press coverage and reviews
- Advertising in newspapers, radio, television or specialist publications
OCTAVIO ESPINOSA
¿PROTEGIENDO NUESTRO ARTE CULINARIO?
Add a description of your market research.
What market research have you done to identify the best routes to market for your particular segment?
- Where is the best place for your target segment to find you?
- Where is the best place for you to find your target segment?
INSTITUCIONES ALIADAS ESTRATÉGICAS
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
PROSUR
MINISTERIO DE EDUCACIÓN
MINAGRI-AGRORURAL
PRESIDENCIA DE CONSEJO DE MINISTROS
11/1992 DEC. LEY N°25868
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
FUNCIONES:
Promoción del mercado, proteCción de los derechos de los consumidores, resguarda todas las formas de propiedad intelectual, desde signos distintivos, derecho de autor, patentes, biotecnología.
How will your costs base change as a result of your initiatives? Think about:
- Changes in fixed costs and overheads
- Changes in variable costs with volume
- Changes in variable costs with better equipment, better processes or better product design
- Changes in materials costs with volume
Add a key point from the costs forecast.
ES
Organismo Público Especializado adscrito a la Presidencia del consejo de Ministros con personería jurídica.
How will sales increase as a result of your initiatives? Think about:
- Increased sales volume
- Increased average value of sales
- Increased sales to existing customers
- Opening up new markets and segments
Add a key point from the sales forecast.
IMPORTANCIA
It must be clear to investors what you are asking for, when you need it and when & how it will be repaid - in short, what value they will get for their investment.
LOS BIENES DE PROPIEDAD INTELECTUAL
REQUIEREN UNA ADECUADA EXPLOTACIÓN PARA LA GENERACIÓN DE EMPLEO Y DE INGRESOS PARA UNA LARGA CADENA DE PERSONAS QUE INTERVIENEN EN LA ELABORACIÓN DE UN PRODUCTO FINAL.
Add a sum-up of how this investment will be spent. Include:
- Purchasing assets
- Paying wages or overheads
- Buying stock and materials
- Investing in training or advisors
- Servicing loans
LA ECONOMÍA
GIRA EN TORNO A UNA SERIE DE PRODUCTOS Y SERVICIOS QUE SON OFRECIDOS AL CONSUMIDOR DE MANERA HABITUAL, ESTOS BIENES TIENE COMO FUENTE LA PROPIEDAD INTELECTUAL
Add a summary of how much is required and when.
DERECHO DE AUTOR
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
LE OTORGA AL AUTOR DERECHOS:
DE PATERNIDAD, DIVULGACIÓN, INTEGRIDAD, MODIFICACIÓN, DE RETIRO Y DE ACCESO.
Where do you want to be in 5 years?
Where would you like to be in terms of:
- Company size, turnover and profitability?
- Financial strength and independence?
- Structure and ownership?
- Market leadership and reputation?
- Competitiveness?
- Core skills and capabilities?
- Positioning for an exit strategy?
EL AUTOR TIENE
LA TITULARIDAD ORIGINARIA DE UN DERECHO EXCLUSIVO Y OPONIBLE A TERCEROS
Where do you want to be in 12 months? Where would you like to be in terms of:
- Turnover and profit or loss?
- Customer base and sales pipeline?
- Customer satisfaction levels?
- Market ownership?
- Staff, skills and technologies?
- Equipment and delivery capabilities?
- Consolidation and risk exposure?
A LAS CREACIONES EN EL CAMPO LIBERARIO
ARTISTICO y DERECHOS CONEXOS
Add a key point about your Unique Selling Point. Your USP is what will lead marketing, and help customers to choose you over alternatives. In comparison to the alternatives, why will your product or service...
- ... be different?
- ... be desirable?
- ... be better value for customers?
- ... be better performing?
- ... be more accessible or convenient?
- ... offer a better experience?
- ... solve the customer's problems better?
- ... have easily understood benefits?
- ... fit in with the customer's typical behaviour, without needing them to change it?
REGULAN DERECHOS MORALES
Y DERECHOS PATRIMONIALES
Add a key point about your strategy.
How does this opportunity...
- ... address your current weaknesses and challenges?
- ... exploit your capabilities and strengths, and build new ones?
- ... reduce future threats and competition?
- ... fit it with credible forecasts and trends?
- ... strengthen relationships and reputations?
- ... create value for your customers and investors?
NORMATIVA APLICABLE
DEC. LEG. 822
Add a key point about the opportunity that you are pursuing.
- What do you plan to do? What product or service will you offer?
- Why does it need doing?
- Why is there a gap in the market?
- Has it been tried before? What happened?
- Why are you best placed to pursue it?
PROPIEDAD INDUSTRIAL
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?
PATENTES
INVENSIONES Y NUEVAS TECNOLOGIAS: Fomentando el desarrollo económico
MARCAS
Las registro ante INDECOPI, ES: Un signo distintivo que identifica y diferencia prestasiones empresariales.
Who are the key members of your management team, and what are their skills and experience?
De carácter comercial
Add some information about your current profitability.
For example:
- Turnover in last 12 months
- Profitability in last 12 months
- Order pipeline
Sobre bienes inmateriales
Add some information about the current shareholding.
How much have the current owners invested in the business?
Protegen derechos pecualiares
Add some information about the capital finance situation at your company.
- Who owns your company? Are you part owned by anyone else?
- Do you have shareholders?
- How would the shareholding change with financial support for this business plan?
NORMAS QUE PROTEGEN LA PROPIEDAD INDUSTRIAL EN EL PERÚ
LEY DE LA PROPIEDAD INDUSTRIAL DEC. LEG 1075, DEC. SUP. 071-2017 PCM LEY 27444 LEY 27584
Add some information about the governance of your organization.
- How are you governed and managed?
- Do you have a board of directors?
- Who is accountable to the owners?
- Who takes the key decisions?
CONSTITUCIÓN POLÍTICA DEL PERÚ (ART. 2 INC. 8 CAP. 1).
What is the legal status of your organization? Are you a sole trader, a limited company with shareholders, or a non-profit?
CARACTERÍSTICAS
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
Genera empleo
Permite acceder nuevos mercados
Se crea una nueva tendencia en el mercado
Se obtiene ganancias e ingresos
Aumenta el valor del mercado de las empresas
Product or service
Add short descriptions of the key products and services which bring your mission to life and are making it happen.
Derecho exclusivo
Your mission
Summarise the value and the difference that your organization aims to create. Mission statements are more useful if they describe the difference that you want to make to your customer's lives, rather than what you want to achieve personally. Your mission statement should directly influence strategic decisions.
CONCEPTO
Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality
Es una regulación que engloba los derechos de los creadores y autores para su protección, organización y defensa frente a terceros.
