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Teaching Kids Media Smarts: Building Awareness at the Early Age

Why Teach About Advertising

Short video commercials (examples) to demonstrate how media TARGETS/ VIEWS children

Can you spot the Ad (Activity)?

How to deconstruct the media

How to analyze media text

Beliefs and value messages

Media as Constructions

To Build Awarness

Techniques of persuasion

How kids are targeted?

How it works?

To Infuse Media Literacy

How To Talk To Kids About Advertising

Build Media Awareness Using Teacher's Resources

Media Literacy in the Classroom

Allow students to bring their own media to the table

Recognize that kids enjoy media

As a teacher, exploit "teachable moments"

Advertising Techniques

5 P's

PURCHASER

PRODUCT

PLACEMENT

PITCH

Techniques of Persuasion

BASIC Technique

INTERMEDIATE Technique

ADVANCED Techique

Resources To Teach About Advertising

Media Literacy 101

PBS Idea Channel

Association of Canadian Advertisers Codes and Standards

MediaSmarts