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Kategorier:
Alle
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feedback
-
storytelling
-
lighting
-
sustainability
av
Zack Goh
6 år siden
159
2018 Retail Strategies Trend
In modern retail, creating a compelling in-store experience is crucial. Successful stores focus on storytelling, making the product the hero, and using strategic lighting to capture attention.
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Retail Store
2018 trend
memorable in-store experience
sustainability in the values
data to make decisions
focus on service
rethink the hard sell
essential elements
product hero
lighting
interactive, immersive and experiences
storytelling
customer’s feedback
pathway
decompression zone
using lighting, flooring, textured and materials that contrast
first few steps within the store entrance always ignored and forgotten
grab attention