2018 Retail Strategies Trend

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RESPONSIBLECONSUMPTION ANDPRODUCTION

Ved Arife Eroğlu

Outils numériques

Ved Abdelaziz Lakhmour

Naples International Airport

Ved Martina Prodomo

environmental justice

Ved Alejandra Arellano

Retail Store

2018 trend

memorable in-store experience

sustainability in the values

data to make decisions

focus on service

rethink the hard sell

essential elements

product hero

lighting

interactive, immersive and experiences

storytelling

customer’s feedback

pathway

decompression zone

using lighting, flooring, textured and materials that contrast

first few steps within the store entrance always ignored and forgotten

grab attention