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Vania Palace, Third Floor Flat No. 4
Malik Mahmood St.
Sulaimanyiah- Iraq
P.O. Box 419
Tel: +964 (0) 53 3188630
Mobile: +964 770 1909413
Email: info@bahargroup.net
company image
Bahar Group Companies is an umbrella for several other companies. The companies are in different industries from Food industry to health industry and from construction to oil industry. The companies started in 2001 in food industry then it expanded its work to electronics and then to constructions and health. It has presence in all of Iraq.
The company focuses on having high quality products in the market and targeting mostly on middle-class and rich people in Iraq. They are trying to reach customers from those two classes in all of Iraq and fill their needs in the industries that are working in.
The company has also tried to build a good relationship with Iraqi community by caring about it social responsibilities by working with environmental and charitable organizations to improve the Iraqi social and environmental situation.
It doesn't have a network, extranet, nor interanet. Most of the information they have is either in papers or in the employees' emails. It doesn't have a database or EDW.
The company's employees use desktops, laptops, printers, and scanners. They still don't have servers.
The company doesn't use any special major software and program to do its functions. It uses Microsoft Excel and Google Docs as two of their main software.
The company has a website, that that is all about it for their web presence. The link of the company is:
www.bahargroup.net
It only serves as a place where one can learn something about the company and its products and missions.
They don't sell any products online.
Supply chain in the company gets done both digitally and manually. It uses the internet, phone, Skype to contact upstream channel which are the suppliers. It also uses phone, the internet, and face to face meeting with the local representatives and agent of the company. The company also has people that would visit both the suppliers and local agents of the company to keep a good relationship with them.
For upstream channel it is the suppliers which are located in many parts of the world.
For downstream channel it is local branches of the company in many different cities of Iraq, supermarkets and malls all over the country, and local shops.
The company doesn't still use ERP, but they are planning to implement it in the near future. They are first planning to buy special software for the departments that need special software urgently, such as Sales department and Finance Department. I told them why don't they start use ERP and an integrated software in the beginning so they don't have to face all the problems that would arose later when they try to use ERP, they asked that not all of their departments are in urgent need for programs like that and they don't want to bear the cost of something that they don't need it now.
Order Fulfilment process is the overall activites that it needs for a prodect to be ordered. It starts with the customers inqury to the product and goes to the order of the products until it gets to delivery and after sales services.
The company first looks for suppliers that can supply them with products that are meeting their expectations. They have done this stage mostly manually by going to trade fairs and talk to different suppliers. In recent years, they have used the internet to look for potential suppliers. Out of the companies they have two of them have been found via the internet.
They then send them invoices for products and descriptions of different products they.
Before production of the products start they approve them and have to pay a deposit, mostly %25 of the payment.
Once the production finished, the suppliers ship the products.
The logistics department takes over the process and tracks the products until they get to Iraq.
They have to present all the certificates that the Iraqi governments required.
They then send the products to their warehouse.
The whole process, from placing an order to receiving the products to the warehouse, would take from 3-6 month. But if they have an established relationships with the suppliers then it would take from 1-3 month.
The company uses Skype, online tracking, emails, phones, and SMS to finish the whole process.
CRM is caring about customers and caring about how to retain long-term profitable customers. It studies customers and collects, stores, and analyzes data on the customers, so they can be served in a better way.
The company doesn't have a main department for CRM. Most of its data it gets is through the marketing department with the help of the sales department.
They don't have any special software for CRM, they get information from the companies agents in different market in all of Iraq, from visiting supermarkets and mini-marekets, and from watching general trend in the market.
They don't have E-CRM, because it is difficult to apply that in Iraqi market in this stage, but the company is hoping to get more information about its customers and is planning to invest in that area,
The company's main functions are import, export, and constructions. The company mainly imports many of its products. It only exports oil, and it is building a five start hotel in Erbil and a housing compound in Najaf.
The company has these industries
Food and Beverages
Ahmed Tea
Maccoffe
Ahmad Rice
Electronnic and applices
DLC
Toshiba
Candy
Construction
Vania Palace and Titanic Hotel
Health industry
Phonak
Oil
Sagrma
Health Care
Health City Center
Oil
Sagrma
Construction
Vania Palace
Titanic Hotel
Electoronics and Appliances
DLC
Candy
Toshiba
Food and Beverages
MacCoffe
Ahmad Rice
Ahmad Tea
CEO: Bestoon Hamhza
HR: Dler Taha
Marketing, Yadgar Qadr
Salas Manager, Mahdi Karim
Procurement Manager, Jonna Hovover
CEO
Procurement
Finance
Sales
Marketing
