Consumer Insight

Mer som dette

ADVOCACY

Ved Jen Cousins

Serious Games - An Overview

Ved Leonidas Wang

Food pyramid

Ved Stefania Pereira

GMOs

Ved Joanne Wan

Consumer Insight

Need states

Image Brand Association

Convenience

Examples - Availability, Ease of use, Price to Form factor etc.

Indulgence & Fun

Examples - Splurge, Treat, Reward Celebrate

Health, Nutrition & Diet type

Examples - Low fat, Light, Low sodium, Low carbohydrate, Paleo, Gluten free etc.

Impulse & Craving

Examples - Spur of the moment Want it now, C-Store, Game night

Hunger Satisfaction

Examples - Need sustenance, Energy, Tied me over

Material science

Examples - Solubility, Gel strength, Foam stability, Emulsion stability

Sensory

Examples - Ropy, Creamy, Smooth, Cohesive, Tart, Taste etc.