Kategorier: Alle - marketing - posicionamiento - redes - seo

av Patricia Garrido Massanet 3 år siden

160

Herramientas de marketing digital

En el ámbito del marketing digital, una de las estrategias más destacadas es el marketing programático, que se centra en la compra automatizada de espacios publicitarios en internet con el objetivo de atraer a usuarios específicos en el momento adecuado.

Herramientas de marketing digital

- Proximidad

Promociona servicios y productos de una marca (Se suele enviar a bases de datos masivas no propias a la marca)

Publicación digital que se distribuye a través del correo electrónico (Suscriptores que previamente han solicitado recibir información por correo)

- Facilidad estadísticas

- Feedback

- Incrementar visibilidad

A través de lo que se denomina Inbound Marketing conseguirá atraer a un gran número de usuarios, que movidos por una necesidad, acuden a tu blog en busca de soluciones

El marketing programático consiste en la compra automatizada de espacios de audiencia en internet y su principal objetivo es atraer al usuario indicado, con un anuncio publicitario eficaz en el momento correcto.

Herramientas de marketing digital

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

Correo electrónico

Servicio al cliente
Mailing
Newsletter

Redes sociales

Youtube
Twitter
Facebook
Tik Tok
Instagram

Blog

The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.

Mejor comunicación
Imagen de marca mas potente
Mejor posicionamiento

This is the closure section of the story.
See examples of possible outcomes below:

Coste mínimo

This is the moment when the main character surpasses the last obstacle and finally faces their greatest challenge.
The climax usually follows one of these patterns:


Type in your answer.

Web

The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

Conversión

There wouldn't be any tension and excitement in your story if there weren't any obstacles in your character's way.

Relación e interacción

Your character(s) need(s) motivation in order to solve the challenge(s).

Visibilidad

Each story has a main character and that character usually needs to solve a problem or challenge. The character's challenge is the one that creates tension throughout the story.

Marketing programático

In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

Publisher (editor)
Advertiser (Anunciante)
AdServer
AdNetwork
AdExchanges
ATD (Agency trading desk)
DMP (Data management platform)
SSP (Supply side platform)
DSP (Demand side platform)

Posicionamiento en buscadores

SEM
Campañas de anuncios de pago en buscadores
SEO
Estrategia de posicionamiento ante los motores de búsqueda para llegar a mas usuarios

Buena colocación de links de entrada y de salida

Buena colocación del contenido textual y visual

Etiquetas HTML

Mejorar la arquitectura