Kamal Qureshi

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Employment Discrimin

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Kamal Qureshi

Demographics:

Ethnicity and Culture:

Pakistani, Muslim.

Employment:

No job Full time student.

Education:

Current high school student at Sandalwood Heights S.S (Grade 11)

Annual Income:

Lower class individual,No annual income but have access to income provided by gatekeepers when needed.

Family Life Cycle:

Single, teen.

Gender:

Identify as a Male.

Age:

16, apart of the Youth Market relying on gatekeepers for financial support.

Advertisements:

Demographic Ad:

I have picked this ad for my demographic group because I believe it fits perfectly for this section. This ad is for a part-time job at Wendy's. It's targeting people who are busy and can't work full shifts, such as students apart from the youth market. This Job is for those students who want to use their spare time to make some money because they have a 0 annual income. These students are most likely single teens that rely on gatekeepers for financial support. The motivational force being used by this ad is rational. The purpose of this ad is logical and is helping earn revenue; there are no pear pressure or emotional factors in this ad. Just a logical ad that helps gain revenue on a flexible time schedule.

Psychographic Ad:

I have picked this ad for my psychographic group because it fits perfectly for this section. This ad is a basketball shoe ad. It's targeting athletes or normal people who enjoy playing basketball. Whether it's as a hobby or on a varsity team, it's targeting those who want to take their game to another level and have the proper attire to play the game. The motivational force being used by this ad is emotional. This ad is for people who love or enjoy the game of basketball and care enough to have the right equipment while playing the game.

Psychographics

Values, Beliefs

Some of my values and beliefs are that i see everyone equally. I don't discriminate just by looking at the colour of someone's skin or what they believe in. I value trust and loyalty and believe that trust and loyalty is much more important then love. Some Phrases I stand by are "Never judge a book by its cover" and "Anything is possible if you put your mind to it".

Personality

I am an extrovert, I love socializing with people and going out, being active, Social interactions and being with people give me energy. Id rather go out to the movies then watch the movie alone in bed.

Hobbies:

Sleeping

Watching Netflix

Reading

Playing any competitive sport

Playing video games

Listning to music

Playing Basketball

Geographics

Where I shop:

Champs

StockX

Goat

Sports check

Footlocker

Location:

Suburbs (Brampton)

Product Use Statistics:

Light use

Jeans

Candles

A speaker

Medium use

Shoe cleaner (liquid shoe cleanser)

Haircut

Starbucks

Heavy use

Gum

Hair spray

Cologne