Analysis of young people’s sneakers consumption preferences and marketing suggestions
Gender
Influencing factors
Comfort
Price
Brands
National brands
Foreign brands
Appearance
Colour
Shoe shape
Popularity
The popularity of the peers.
The popularity of the sports group or athletes
Quality
Durability
Practicality
Technology
The way of buying
Online
Social media
Non official online stores
Official online shops
Offline
Offline official stores
Offline unofficial stores
Culture
History
Religion