Social Media Marketing

My dream career would be a Social Media Marketing Manager.

What is Social Media Marketing?

SMM is using social media to reach consumers.

Using an encyclopedia, or maybe a business journal could help me better explain this definition.

SMM can gain the attention of many consumers, with one simple picture or online post.

How do you find your target audience?

Determine which demographic best fits your ideal consumer. ( i.e. who would use your product/service?)

Looking into business journals, or published articles on this will be helpful.

Look at your competition, use their ads to further determine and better your

What are the best social media platforms to use when advertising?

Once you determine your target audience, social media platforms are easier to choose.

With the research found when looking into a target audience, you should be able to determine this. Possibly finding research on search engines, and other consumer research would be helpful as well.

If your product is food or cooking related, for example, pinterest or food blogs would be a good place to advertise.

How can you use social media to grow your business?

Using social media, you can reach many more people than you would with a sign, or a paper flyer.

Using ads on social media, you can engage with your target audience, and in turn, gain more customers.

Using charts and numerical findings in this area will be helpful. I can find something like this online, or in the library.