Call Of Duty

Product

Listens to the
games community

Especially Youtubers

eSports

Tickets to event

New game released every year.

Older games
still receive
updates

Every game includes some sort of
multiplayer, single player and survival

Community Challenges

Keeps the game
interesting

Base Game

$69.99 - $89.99

Includes the game

2-3 Upgrades

$109.99 - $139.99

- Early access
- Season pass
- In-game currency
- In-game skins
- Other in-game "swag"

Only used to be base game
(no upgraded versions)

Any stores that sell video games

- Walmart
- EB Games
- Game Stop
- Costco

eSports location
change annually

eSports arenas

Online Stores (Launchers)

- Steam
- Blizzard
- Call Of Duty
Website

Community Challenges

People start to talk
about them on different
platforms

These platforms
promote the game

- Twitch
- Youtube
- Social Media

Constant video advertising

Advertise for the new game in
current and older games

Use of Celeberties

Trailers could be animated or real with CGI

eSports events

Raise awareness about the game

eSports events advertisements
Advertisements during eSports