Celebrity Slim PR
Target Publications
Consumer Magazines
Male
Female
Lifestyle
For Him range
Male success stories
TV
Case Studies (ME)
Bank of Additional Success Stories (Prob. to provide)
How can we work together to source additonal material?
Contact Time
Monthly meeting with Probiotec/ Weight Loss Brand Manager
Review feed through of information to/from Rowlands
Brand Manager for Weight Loss to be put in contact with Propaganda (when employed)
Events/ PR Stunts
Fun Run
Mobile Consultation Unit
Mobile Taste Testing
Health Professionals
Pharmaceutical Publications
Online
Social Media
Blogs
Regional
Regional Case Studies
Total Weight Loss Regional
Radio
National
Regional
Tower FM
Success stories
Sarah and John
'We lost xx stone in time for our wedding' (plan to be released after wedding)
Joanne
CS helped me to cope with emotional trauna of work
CS helped me to become a model for Debenhams
Sponsorship opportunities?
Michael
Biggest Loser (released to coincide with show finale)
Large weight loss story
CS has improved my family life, now I can go swimmig with the kids
I was eating 4 takeaways a day (work out the calorific value of ths AND the expense - I have slimmed for the recession
CS has improved my health massively, (had problems with veins on his legs)- I used to get out of breath tying my shoelaces, now I spend 2 hours in the gym every morning
CS helped me regain control after the death of my brother
'What a Trooper' - raising money for Forces Children's Charity (link in his son in the army)
Biggest Loser (released to coincide with show finale)
Large weight loss story
CS has improved my family life, now I can go swimming with the kids
I was eating 4 takeaways a day (work out the calorific value of ths AND the expense - I have slimmed for the recession)
CS helped me regain control after the death of my brother
CS has improved my health massively, (had problems with veins on his legs)- I used to get out of breath tying my shoelaces, now I spend 2 hours in the gym every morning
Louise
'CS helped me to lose my baby weight'/ CS as suitable for small weight loss/weight maintenance)
Kerry
Baby weight loss (could combine with Louise for maximum impact)
CS helped me to be a mum again - I can now run around after my little boy
Permanent change in eating habits
Photoshoot
Need arranging and costing (ME)
Special Interest
Gaydar
Wedding PR
You and Your Wedding
Emma/ alternative case study