Ch6 Conformity and Obedience
Basic concepts
Confirmity
Compliance
Obedience
Acceptance
Classical studies
Sherif's Studies of Norm formation
Suggestibility
Asch's Studies of Group pressure
Milgram's Obedience Experiments
What breeds obedience?
Reflections on the classic studies
What predicts conformity?
Why conform?
Normative influence
Informational influence
Who conforms?
Personality
Culture
Social roles
Role reversal
To be different
Reactance
Asserting Uniqueness