Chapter 12 Planning for Data Analysis
So you have your data now what?
choose what software and toolsyou will use
Make the data useable and uniform
Begin to analyze the data
Choosing the right software
User knowledge limitations
Online options?
Perseus on pg 334 would allowusers to work on any computer andbe able to share with other coworkers
preanalytical process
7 step process
Should have a solid planthat reflects the 7 step process
Choose a procedure to bestaccomplish your goals
Non scientific
the exploratory research leads to a analysis based on discovery
Scientific business research
Data is generalized and used to statistically test a hypothesis
Can be used to make assumptions about a population
MIDLAND MEADOWS
MM would want exploratory researchtohelp decision making
MM is not concerned with hypotheses testing yet
Excel would be sufficient for their data analysisand cost effective since they already have office 2007