(17) Research Reporting and Evaluation

Written Research Reports

The Outline

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Planning in important

Title Page

Executive Summary

Contents

Introduction

Body

Appendix

Guidelines

know your audience

organize the report logically

watch the writing style

note the limitations of the study

be succinct and visual

Oral Presentations

be organized

know your audience

use visual aids

do not just read the report

Practice!!

Research Evaluation

purpose to provide info to decision-makers

help the manager to understand all aspects

familiarize the manager to the research process and the strategies used

evaluate to:

minimize errors

ensure the conclusion matches the data found

Communication Challenges in the Future

communication styles

cultural differences

Feel Good Store (project)

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The way that we would present our findings to the manager is crucial. A thorough analysis of the results will ensure that the conclusions are accurate and that it will be useful to the desicion maker.