Christmas Present Summary of points presented by Author
Backstory
AMC written 2 adult books
idea formed 2015
Canada
canada distribution eg New Foundlland
Based around ian fleming
casper
chitty chitty bank bang with rohl Dahl
unillustrated book for sale on kindle
self published
See reviews on Love Reading
concept
elf on the shelf
Christmas market worth £130 million
new novel and unique but with all the core Christmas elements
Has been compared with Scrooge (?)
Gladys is the happiest reindeer
new reindeer because Rudolf is owned
trade marks are owned
Based on only child tp single parent
I hate you in first line
I love you last sentence
The elf
idea that minute you when are born Mr Claus allocates you an Elf
elf has your name
If you stop believing and your elf gets banished
this elf is about to be banished
9 chapters
chap 5 introduces the snow globe
cannot be seen
snow globe means you have own elf
teleport three scenes
dada's house
96" TV
Gabriel - this must be what the south pole is like, no fun
mum's house
I just want ma wee boy to be happy
own house elf
This is moral rather than cultural tail
christmas wish list (for Santa)
every family (in the world) can resonate with the morality
The book is about family.
UK market
7 of the top ten bloggers promoted us????
Only snowglobe that is glass
cannot sell toys as glass
33 day tour with WH Smit
WHS Footfall was 25% less last year because of election
But WHS did not choose to promote
Strathclyge report
China
USA
book translated into French, Spansisj,
(Suggested) routes to market into China
Aim is to exploit the full franchise of the book
Routes
on-line presence market places
17 cities in China all with population with a greater population than Scotland
educational books in Chine
Should aim to keep the same price point and format?
to show you can afford the book
produced in China
no lead time in China
takes month to get to UK
both
Book £7.99
Bookset £19.00
£2.99 Kindle
Chistmas is more like Valantine than to a Chinese consumer
Change book for a Chinese value?
Do not change the packaging!
Challenges
Build the brand and get recognition
Tranlate or not?
China
400 milion learning English (source ?)
china christas market worth £76 billion (?)
Highest level of GDP of Eastern country and stable birth rate (?)
Book can have strong focus on education
monthly celebration and Christmas in slowly being introduces
TEFEL
Diffrenet view on China
Limited competition (?)
No religious element with the book
Peppa pig sold to Hasbro for £3.3 billion