Cultural profiles for overcoming communicative barriers: China vs Russia

China vs Russia

Russia

Power distance

Power holders are very distant in society.

Indiviidualism

Collectivist society

Masculinity

A Feminine society

Uncertainty avoidance

Society is threatened by ambiguous or unknown situations

Long term orientation

Russia is a country with a pragmatic mindset

Indulgence

Russian society has a tendency to cynicism and pessimism

China

Power distance

inequalities amongst people are acceptable

Indiviidualism

China is a highly collectivist culture

Masculinity

China is a Masculine society –success oriented and driven

Uncertainty avoidance

Low score on Uncertainty Avoidance

Long term orientation

China is a very pragmatic culture

Indulgence

China is a Restrained society-it doesn't put much emphasis on leisure time and control the gratification of their desires

Dissonance zones

Uncertainty avoidance

China

The Chinese are comfortable with ambiguity and uncertainty

Russia

Russians are threatened by ambiguous or unknown situations

Masculinity

China

Chinese will sacrifice family and leisure priorities to work.

Russia

The dominant values in society are caring for others and quality of life.

Chinese business partner

Communicate very indirectly

Emotions are usually hidden

Physical contact is avoided

Not very prone to risks

Recommendations

Uncertainty avoidance

There should be detailed planning and briefing

Masculinity

There should be a proper balance between work, well-being and caring for others and quality of life.