Cultural profiles for overcoming communicative barriers: China vs Russia
China vs Russia
Russia
Power distance
Power holders are very distant in society.
Indiviidualism
Collectivist society
Masculinity
A Feminine society
Uncertainty avoidance
Society is threatened by ambiguous or unknown situations
Long term orientation
Russia is a country with a pragmatic mindset
Indulgence
Russian society has a tendency to cynicism and pessimism
China
Power distance
inequalities amongst people are acceptable
Indiviidualism
China is a highly collectivist culture
Masculinity
China is a Masculine society –success oriented and driven
Uncertainty avoidance
Low score on Uncertainty Avoidance
Long term orientation
China is a very pragmatic culture
Indulgence
China is a Restrained society-it doesn't put much emphasis on leisure time and control the gratification of their desires
Dissonance zones
Uncertainty avoidance
China
The Chinese are comfortable with ambiguity and uncertainty
Russia
Russians are threatened by ambiguous or unknown situations
Masculinity
China
Chinese will sacrifice family and leisure priorities to work.
Russia
The dominant values in society are caring for others and quality of life.
Chinese business partner
Communicate very indirectly
Emotions are usually hidden
Physical contact is avoided
Not very prone to risks
Recommendations
Uncertainty avoidance
There should be detailed planning and briefing
Masculinity
There should be a proper balance between work, well-being and caring for others and quality of life.