Digital Marketing Plan for Omni Accessories
Monthly Marketing Strategies for Facebook Ads
December 2024
Objective
Increase brand awareness and drive traffic to the website
Content Plan
Showcase popular phone accessories with holiday-themed visuals and captions
Budget Allocation
$300
January 2025
Objective
Promote new arrivals and generate leads
Content Plan
Highlight the latest phone accessories with engaging visuals and customer testimonials
Budget Allocation
$300
February 2025
Objective
Boost sales during Valentine's Day
Content Plan
Create a gift guide for phone accessories suitable for couples and use romantic visuals
Budget Allocation
$300
March 2025
Objective
Increase customer engagement and loyalty
Content Plan
Run a contest where customers can share their best phone accessory setup and win prizes
Budget Allocation
$300
April 2025
Objective
Target spring breakers and travelers
Content Plan
Feature travel-friendly phone accessories and highlight their benefits
Budget Allocation
$400
Monthly Marketing Strategies for Google Ads
May 2025
Objective
Drive sales during the holiday season
Content Plan
Create product-specific ad campaigns with competitive pricing and limited-time offers
Budget Allocation
$350
June 2025
Objective
Increase visibility for relevant search terms
Content Plan
Optimize ad copy and landing pages based on popular phone accessory keywords
Budget Allocation
$300
July 2025
Objective
Target customers looking for Valentine's Day gifts
Content Plan
Create ad groups with ad extensions focusing on romantic phone accessory gift ideas
Budget Allocation
$350
August
Objective
Drive traffic to the website and increase brand authority
Content Plan
Launch a blog series on phone accessories and promote it through Google ads
Budget Allocation
$300
September
Objective
Increase sales for outdoor phone accessories
Content Plan
Utilize ad extensions to highlight features like water resistance and durability
Budget Allocation
$350
Main topic
Other Suggestions
Implement retargeting campaigns on both Facebook and Google Ads to reach potential customers who have shown interest in Omni Accessories
Collaborate with influencers or bloggers in the tech and fashion industry to create sponsored content and increase brand exposure
Leverage user-generated content by encouraging customers to share their Omni Accessories experience on social media platforms
Monitor and analyze the performance of ads regularly to optimize campaigns and allocate budgets effectively
Explore partnerships with complementary businesses
such as phone manufacturers or retailers
to expand brand reach and offer exclusive promotions