Disney
Family & Friends
Builds connections
Household names
Experience
Quality
Energetic
Lively
Active
Youthful
Magical
Aims to makes
fiction a reality
Fairytales
Playful / Fun
Engaging
many different activities
Inclusive
for all age groups
has grown as a brand to represent more ethnicities and cultures
Entertaining
Enjoyable
rides
shows
Disney's brand mantra:
Playful
Friends & Family
Entertainment
Brand
Function
Emotional
Modifier
childhood
Cartoons
TV Shows
For all age groups
Multiple TV networks
Household names
Innocence
Carefree
Influence
Nostalgia
Parents remember the feeling
of being a child
Exposure to Disney, has the ability
to bring out these feelings
Old TV shows
Show reboots
Innovative
Original ideas
Repurposed
old ideas
Happiness
Play
Disneyland / Theme Parks
Fun
Action
Trip with family
or friends
Joyful