GLOBAL MANAGER

Transnationals integrate
assets, resources, and
diverse people in operating
unid around the world

three groups

business manager

Have one overriding
responsability

further the company´s
global scale efficiency
and competitiveness

Recognize opportunities
and risks across national
and functional boundaries

Has to achieve the most
efficient distribution of
assets and resources
while protecting and
leveraging the competence
at hand

Country manager

Play the pivotal role
not only in meeting
local costumer needs

Satisfying the host governments
requirements and defending
their company's market
position against local and
external competitors

Has the difficult task of
conveying the importance
of such intelligence to people
higher up

Functional manager

Are often given little chance
to participate in the corporate
mainstream's global activity

Must scan for specialized
information worldwide

Can transform piecemeal
into strategic intelligence