Our Status Overview
Note: Nov.6,2024
① BE CV
CV Break Down
85%
Existing Member：Log in and Book
New Member：Enroll and Book
15%
Non Member: Not enroll and book
Marketing Funnel
サブトピック
Direct Bookig
＝Online Booking Engine
CV contrinutors
BE PV
Marketing
Brand Web PV
Member Web PV
Hotel
Hotel Web PV
CRM
eDM
Line
Pricing
RM
Member Discount
Discount Policy Compliance
Rate Parity Compliance
Promotional Pricing
Promotion
Hotel・Marketing・CRM
Segmented DBM
Weekly eDM
Seasonal Promotion
Time Sale
Annual Event
Hotel Promotion Compilation
Loyalty
CRM
Benefit Strcture
Loyalty Strategy
② Member Enrollment
Online Enrollment upon booking
Hotel Onsite
Upon Restaurant Use
Upon Banquet Use
Upon Check In / Non Direct Booking Guest