Personas

Demographics

Location

Urban/City

Status

Working Professional

Single

No Kids

Income

More disposable income

Education

College Educated

Psychographics

Tech Savvy

Will Browse Internet on I-Pad or other portable device

Likely to Knit for Charity

Green/Environmentally Conscious

Social

Social Media

Likes Social Networking and Media

Will Share Online with Friends

Has one or two friends she knits with rather than forming a regular Knitting group

Follows Celebrity Knitters

Trendy

Influences

Media

Cosmopolitan Magazine

Daily Candy Website

Television Shows

Celebreties

Time Availability

Busy Young Professional

Limited Time

Simple Trendy Projects

Short Attention Span

Instant Gratification

Buying Habits

Buy for themselves

Use a debit card

Buy to express style

Pay full price

Demographics

Location

Suburban

Status

Married

Stay at Home Mom

Has Kids

Divorced

Working Mother

Has Kids

Income

More Disposable Income

Education

College Educated

Psychographics

Time Availability

Very Busy Taking Care of the Family or Job

Knits for her Family and Friends

Prefers Simple Projects

Social

Social Media

Limited use of to Social Media

Less likely to Share Online with Friends

Will form/join Knitting Group that meets on a regular basis

Influences

Friends/Other Mothers

Media

Magazines

Parents

Television

Interests

Her Family

Exercise

Reading

Hot Buttons

Her Family

Demographics

Location

Suburban Area

Status

College Student

Lives on College Campus

High School Student

Lives with parents

Income

Less Disposable Income

Education

Some College

College Bound

Psychographics

Tech Savvy

Will Browse Internet on I-Pad or other portable device

Social Media

Likes Social Networking and Media

Will Share Online with Friends

Likely to Knit for Charity

Green/Environmentally Conscious

Time Availability

Limited Time

Short Attention Span

Instant Gratification

Simple Projects

Influenced By:

Friends

Interests

Hot Buttons