Reagan Election Factors
LONG-TERM
"New Right" and conservatism was growing rapidly
Economy was in a bad state
Moral Majority wanted to fulfill religious goals
Wanted religious teaching in schools
Registered many new voters who didn't typically vote
People who lived in suburbs were facing economic problems
REAGAN'S IDEALS
Opposition to big government
Support for strong military
Faith in traditional values
"New era of prosperity and patriotism"
SHORT-TERM
War and riots unraveled Democratic party
Counterculture alienated many Americans MOSTLY SOUTHERNERS
Conservatives believed liberal policies were the root of the economic problems
"Sagebrush rebels" believed federal government had too much land
Reagan had gifts as a communicator
Seemed friendly to voters watching the debate