INCREASE CUSTOMER SATISFACTION
INCREASE CUSTOMER SATISFACTION

SERVICE RECOVERY

Improve quality

Compensation

Communications

Sorry for the failures

Rescue Strategies

Short decay

Long decay

Affective answers

Dynamic Effects

Cognitive answers

Check when to take rescue initiatives

There are always failures in services

Quantify how much money the company must spend to fully recover customer satisfaction losses

Customer expectations

Management

Data configuration

Customer satisfaction level

Data and Measure

Very unsatisfied

Very satisfied