SPORTS WORLD: Providing a High-Quality Sports Streaming Service

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The title is called SPORTS WORLD, this is the info I have for it: Needs and wants: To have smooth streaming of your favorite teams/games To be able to watch any sports game you want The ability to watch games you've missed Demographics: Middle age, moderate income sports fans Teenage/younger age, moderate income sports fans Older age, moderate income sports fans Geographics: Europe North America UK South America Psychographics: Football fans Soccer Fans Baseball fans Pickleball Swimming The basic need our company has identified is the fact that people pay for so many subscriptions just to receive slow delivery or not be able to watch the game that they wanted. People often get frustrated by slow streaming services and being unable to find the game they want to watch, even though they pay for multiple subscriptions. The desired outcome of our company is to provide sports fans with a way to have 1 subscription while also having everything they want to watch. Any sports fan, whether you're a fan of bigger sports such as Football, Soccer, or Baseball, or you enjoy some smaller sports like Pickleball and Cricket, any sports fan would benefit from, but it does lean towards the smaller sports fan. We have looked into other companies such as ESPN +, but they don't cover all of the smaller sports and certain games. Our service will provide the smaller sports and cover the games that ESPN + doesn't have, and eventually have all of the main and smaller games. For our company, it is clear that the solution was to make a streaming service that provides high quality delivery and contains more of the smaller fan groups such as pickleball a way to live stream their games, as well as providing a better experience for bigger fan groups to be able to smoothly live stream their games.

Needs and Wants

Smooth streaming of favorite teams/games

Ability to watch any sports game desired

Capability to watch missed games

Demographics

Middle-aged

moderate-income sports fans

Teenage/younger age

moderate-income sports fans

Older age

moderate-income sports fans

Geographics

Europe

North America

UK

South America

Psychographics

Football fans

Soccer fans

Baseball fans

Pickleball enthusiasts

Swimming enthusiasts

Identified Problem

Multiple subscriptions for slow delivery and limited game availability

Frustration with slow streaming services and game unavailability

Desired Outcome

Provide sports fans with a single subscription for all desired games

Include a wide range of sports

catering to both major and smaller fan groups

Comparison with Competitors

ESPN + limitations in covering smaller sports and certain games

SPORTS WORLD aims to cover smaller sports and fill the gaps left by ESPN +

Long-term goal to include both major and smaller games

Solution

Develop a streaming service with high-quality delivery

Offer live streaming for smaller fan groups, like pickleball

Enhance the streaming experience for major fan groups