SPORTS WORLD: Providing a High-Quality Sports Streaming Service
Needs and Wants
Smooth streaming of favorite teams/games
Ability to watch any sports game desired
Capability to watch missed games
Demographics
Middle-aged
moderate-income sports fans
Teenage/younger age
moderate-income sports fans
Older age
moderate-income sports fans
Geographics
Europe
North America
UK
South America
Psychographics
Football fans
Soccer fans
Baseball fans
Pickleball enthusiasts
Swimming enthusiasts
Identified Problem
Multiple subscriptions for slow delivery and limited game availability
Frustration with slow streaming services and game unavailability
Desired Outcome
Provide sports fans with a single subscription for all desired games
Include a wide range of sports
catering to both major and smaller fan groups
Comparison with Competitors
ESPN + limitations in covering smaller sports and certain games
SPORTS WORLD aims to cover smaller sports and fill the gaps left by ESPN +
Long-term goal to include both major and smaller games
Solution
Develop a streaming service with high-quality delivery
Offer live streaming for smaller fan groups, like pickleball
Enhance the streaming experience for major fan groups