Mer som dette
Firstly, begin by specifying your industry’s competitors, how they are distributed, and estimate their competitive position and their forces on the market.
Evaluate the newcomers on the market and their forces: how likely is for others to enter the industry and what challenges they will encounter.
Consider the alternatives of your products or services and assess how appealing they are compared to the others available to consumers. Grade your products or services position against other options out there.
An individual has the opportunity and freedom to choose a product or service selected from at least two options available. Determine how many sources of similar products or services a customer finds and rank the strength of their negotiation.
After evaluating the consumers' habits and forces, think of yourself as a manufacturer or entrepreneur and identify the options of suppliers you have, and rank your flexibility when it comes to changing them.
Porter's Five Forces is a method for examining the competitive environment of an organization and can be used as a business guideline for competitive strategies.
Although this analysis is fairly simplistic, it may take some time to develop, because it needs good insight into the behavior of each industry or market in which you compete.
It is worth collaborating with your colleagues, who may each have specialist knowledge in one or two sectors. Inputs can then be combined to prioritize strategic actions.
Share your mind map
Begin by typing in the name of your organisation.
Type in the name of an industry or sector in which your organisation competes.
This mind map will help you to analyse your position in that industry.
Looking at the positive and negative forces in each market, type in a strategic action based on the importance and volume of the market, and the strength of negative forces.
Strategies may include:
Looking at the answers above, how do you rate the bargaining power of suppliers of materials and services used in this market?
Do you make big enough purchases to be able to negotiate pricing with your suppliers in this market?
Rate your purchasing power:
Is it easy for you to switch between suppliers for the materials and services you purchase?
Rate your mobility by choosing an option below:
How many choices do you have in terms of suppliers? Are there many suppliers for the materials you use?
Assess your range of choice by choosing an option below:
Looking at the answers above, how do you rate the bargaining power of buyers in this market?
Do customers make enough purchases to negotiate their pricing?
Rate their purchasing power by choosing an option below:
Is it easy for customers to switch between comparable products and services?
Are there multiple sources of comparable products and services?
Assess the customer's freedom of choice by choosing an option below:
Looking at the answers above, how do you rate your position against substitutes?
Is your product or service attractive, when compared to the substitutes available to customers?
Rate your position:
How essential is your product or service to customers? Are there many alternatives to buying from you?
Assess the range of alternatives:
Looking at the answers above, how do you rate the position of new entrants in the market?
Rate the probability by clicking an icon below:
If a new organization wanted to join this industry, how big are the barriers to entry?
Assess the barriers by choosing an option below:
Looking at the answers above, how do you rate your competitive position in the market?
Are there lots of similar players, or is the market dominated by a few players?
Rate the distribution:
Rate your competitiveness by choosing an option below:
Assess the amount of competition by choosing one of the options below:
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