Cigarette packs are the 'Silence Salesman'
Not plausible
The effect of plain packaging
2% figure quoted in Parliament by ministers
Against plain packaging
To helped reinforce health messages
plain, darker colours are more likely to be perceived as harmful, the research concluded
Picture and text warnings become more credible and memorable
Manufacturers argue this is only about getting existing smokers to switch brands
The company only has 8.2% of the UK market
If people do not take up smoking the market will disappear
Over the pas decade, ban on smoking in public places in UK
Pack is the last major vehicle for promotion
must be designed carefully
With laminated and special print effects, foil decorations and slide openings and bevelled edges
Silence Salesman
Number of people who continue to take up smoking, particularly young people
More than 200.000 under 16 years old, helping ensure a viable market remains for manufacturers once the number of people quitting and dying is taken into account
