Effective communication and public relations play a vital role in shaping a company's reputation and conveying its unique value propositions. A well-structured approach includes creating engaging articles, press releases, and newsletters to keep stakeholders informed and interested.
Communications - conveying messages in a unique and creative manner to existing or prospective customers about products or services to win new business and gain competitive advantage. PR - the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and understanding.