Design, effectiveness and role of visual merchandising
Conflict is present everywhere in the world around us. We experience conflict on a daily basis, and it can be minor or major.
Conflict in a story is a struggle between opposing forces. Characters must act to confront those forces and there is where conflict is born. If there is nothing to overcome, there is no story. Conflict in a story creates and drives the plot forward.
Studies
In this type of conflict, a character is tormented by natural forces such as storms or animals. This is also an external conflict.
Storms (2006)
The appearance of the product focused on:
background colors, lighting, art pieces, flower pots.
The visual merchandising aims to present the product with style and color; educates customers to make purchasing decisions quickly.
Interior decoration. The first look is also crucial in helping with purchasing decisions.
Garvey (2010)
Give examples of man versus nature conflict in the real world.
Steps
Store‘installation, use of eye-catching displays, display cases of diverse merchandise in an attractive way and the like, arrangement of clothes racks; They help get the message across to a customer.
This is about making the customer feel how the salesperson wants him to feel.
Maier (2009)
Give examples of man versus nature conflict in a literary work.
Important aspects
identity of the shop window, first impressions, design of the store, promotional activity.
Factors
price suggestion, design, customer response, and marketing.
Visual merchandising should be incorporated into one's business strategy by explaining the importance of a visual scheme.
Critical issues of visual merchandising
A situation in which two characters have opposing desires or interests. The typical scenario is a conflict between the protagonist and antagonist. This is an external conflict.
Range planning
The assortment plan is the goal of the merchandise plan and is divided into specific lines in such a way that the division results in an increase in the overall marginal mix.
Merchandise planning
It is a systematic approach whose objective is to maximize the return on investment, by planning sales and inventory in order to increase profitability
Thinking outside the box
Innovative ideas in mannequin display, samples, invite many more people to the booth.
Dresiforms and mannequins
They communicate the three-dimensional shape of the product. A mannequin can be customized to communicate characters.
Numerical and visual
Allows users to take into account the available space and calculate the proportions and yields of the space.
Space management
Space management problems: How do we want our ranges to look?
Attention should be paid to the ceiling space. The space should be allocated to the available products according to the expectation of the customers.
Controversial trends and boards
Give examples of man versus man conflict in the real world.
they convey the source, the worthiness of the product to the consumer and the buyer.
Graphics and Signage
Give examples of man versus man conflict in a literary work.
Eye-catching yet clear graphics to visually communicate the brand.
