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ECONOMIC SYSTEM SCHEME

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Heineken

Business Environment

Past

2012: Full control of Asia Pacific Breweries

2008: The first acquisition

2002-2007: Expansion in Central and Eastern Europe

1939: Listed Dutch Stock Exchange

1865-1938: Expansions to Africa, USA, Western Europe

Started: 1873, Heineken built the brewery

Evolution of generations

Fourth Generation:Charlene de Carvalho-Heineken (2002-NOW)

Third Generation: Freddy Heineken (1941-2002)

Second Generation: Henry Pierre Heineken (1917-1941)

First generation: Gerard Heineken (1873-1893) Maria Tindal (1893-1917)

Ownership

L'Arche Green N.V.

1.Heineken Family: 88.86% 2. Hoyer Family: 11.14%

Heineken Holding N.V.

1. L'Arche Green N.V.: 52.599% 2. FEMSA: 12.262 % 3. Public Shareholders: 35.139%

Heineken N.V.

1. Heineken Family: 50.005% 2. FEMSA: 8.632% 3. Public Shareholders: 41.363%

Basic facts about the company

85.000 employees

165 beweries

National symbol of quality

2010: €16.13 billion.

250+ different brand

70 countries

by Gerard Adriaan Heineken.

From Amsterdam

Founded in 1873

The world's third largest brewer

3 circle model

Laurence Debroux

Jean-Francois van Boxmeer

Manager

Michel de Carvalho

Charlene de Carvalho-Heineken

Ownership-Family-Manager

Freddy Heineken

Henry Pierre Heineken

Gerard Heineken

Ownership-Manager-Family