MERCHADISING

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MERCHADISING

DATA BASED MERCHADISING

You can apply three types of strategy to guide your transformation plan

3. Visual Marketing: Focuses on visually attracting the consumer, where they can adapt the trading techniques you want.

2. Load audits: They are a report of consumer compliance that allows identifying successes or areas for improvement and are carried out periodically.

1. Data collection and analysis: Through observational data to continuously improve and have future evolution strategie

BEST MERCHADISING PRACTICES

Competition monitoring: It is necessary to maintain validity in the market, it is also a strategy that allows you to collect data about your consumers and learn from their successes or losses.

Maintain contact with the consumer to lose sales and avoid loss of income

Have visual attraction strategies

WHO DOES MERCHADISING?

In general, any brand with a physical product can trade.

MERCHANT JOB DESCRIPTION

Promote the product through promotions and advertising campaigns, to increase sales

Product liability, from the moment of delivery

WHAT IS MERCHADISING?

Have marketing strategies (sales, exhibitions, promotions)

Monitor how your products contact the customer

Topic principal